best college marketing campaigns

Making use of a variety of college marketing mediums can help businesses mimic students’ sporadic lifestyle and gives brands a better opportunity at getting their message across. How should my messaging change during the Coronavirus pandemic? Although they have many things in common with their predecessors, such as an affinity with modern technologies, there are also some subtle differences that should be noted in order to target them with effective marketing. Find MARKETING CAMPAIGNS study guides, notes, assignments, and much more. Industry Experts from. It should come as no surprise that, over the course of an average month, students spend the most on tuition fees and accommodation. Similarly, Gen Z students are constantly seeking authenticity as a way to generate ‘greater freedom of expression and greater openness to understanding different kinds of people’, according to a recent report from McKinsey & Company [11]. A giveaway, as opposed to a contest, requires no competition or barrier to entry, besides simply signing up. This newfound freedom and responsibility presents an opportunity for brands or businesses ready to identify how they can best help these young people to navigate this life change. Most colleges hold orientation activities and events, which often involve hundreds or thousands of new students. A digital marketing campaign is known as the online marketing effort forwarded by a company or brand to drive traffic, leads, revenue, conversions, and engagement. Here, colleges can reach a particular set of audience and target one specific locality. To help give you some marketing to college student ideas, below we’ve a detailed some of the best university social media campaigns that have effectively engaged college students. Alternatively, you can call us on (212) 386-7617. The pandemic’s impact continues to be felt in 2021, with postsecondary enrollment numbers at the lowest this spring. Engaging students through social media is most effective when used in conjunction with a wider campaign. This freed up money to be placed in academics, as well as increase efficiency. The List: 22 Best Marketing Books You Need On Your Shelf. The remaining budget was put on hold and once money was placed into the academics and administration, faculty was on board. Luckily for marketers looking to penetrate the student market, there is a wealth of data available online that has been collected by reputable financial businesses which gives insight into how college students spend their money. While it might be tempting to use this as an opportunity to harvest some useful data, resist that temptation as it will likely put off entrants at the final hurdle and damage your brand image. Coaching centers, which prepare students for entrance exams, are great potential places for marketing college admissions. We’re going to … Rejecting the interruption advertising that has been the norm for decades, they seek content that is relevant to their needs and interests. Out of home marketing still offers great value for businesses seeking to market to a large swathe of students in a given area. The majority of this data is taken from surveys, and although the sample sizes are large, these figures should be used as a starting point for marketing strategies. It's no question social media is an important part of most college students' lives. Marketing: Top Ranked School for a Marketing Degree - Pittsburgh, PA Pittsburgh, PA, has many schools with programs in marketing. 12 Hilarious Marketing Campaigns That Had the World Rolling Thunderfoot Team. User-generated content then becomes the basis of an organic social media campaign that can be used to pre-promote events, generate calls to action and build anticipation on campus. Let’s take a look at how this marketing campaign became a big success. Utilizing Google Ads and social media platforms such as Instagram, Facebook, Twitter, etc., for advertisements is one of the best advertising strategies. One question that brands and businesses considering marketing to college students will have is: where do they spend their money? Using these approaches, with the addition of unique ideas and creative strategies developed specifically for each project, we can build a campaign which draws students in and connects them with brands and products on a personal level. If you’re ready to take your school’s marketing strategy into the digital world, here are seven alumni engagement best practices you should keep in … There are predominantly two types of systems, one is offline and another is online. Marketing managers and specialists remain in high demand across many industries. Found inside – Page 142As described in the original Task Force report, the social norms approach is based on the view that many college students ... Just as environmental approaches work best when multiple interventions are used, social norms campaigns have ... "}},{"@type":"Question","name":"How has Coronavirus affected the college lifecycle? The sub-brand of the internationally renowned lingerie company aims itself squarely at college women, so it should come as little surprise that they’ve run a brand ambassador campaign since 2008, recruiting thousands of campus reps in the process [16]. Taking time to get inside the minds of college students is a key part of understanding how to market to them. Here is a list of 7 best marketing campaigns of 2020 by various brands and how you too can implement these tactics for your digital marketing campaign in 2021: … Out of home marketing still offers great value for businesses seeking to market to a large swathe of students in a given area. ","acceptedAnswer":{"@type":"Answer","text":"Today’s college students belong to the ‘Generation Z’ generational group. This approach empowers businesses to reach out to the modern student consumer group as they are forming spending habits that can last a lifetime.\n\nCollege Student Discount\n\nThe cliche that college students are constantly strapped for cash is still one that holds true. Whilst many students will not be returning to campus, some will still be living and working, whilst continuing their studies from home. "}},{"@type":"Question","name":"Is OOH college advertising still worth it? That’s why we’ve gathered 20 of the best email marketing examples. ","acceptedAnswer":{"@type":"Answer","text":"Don't advertise in the local paper and TV\nSponsor college organisations\nTarget incoming students at orientations\nPenetrate students' space\nStand for something\nDitch the flyers\nVisit classes\nCreate experiences with college event marketing\nStudent events and activations\nContests\nGiveaways\nOther free stuff\nOff-campus experiential marketing\nUse peer-to-peer marketing\nCollege brand ambassadors\nSorority and fraternity marketing\nCollege street team distribution\nCollege student discount\nUtilise cross-platform college marketing\nAdvertise on social networks\nEncourage user-generated content\nVideo advertising\nSpeak to them in their voice\n\nCollege students may be a uniquely astute group, but they are still just like any other consumer: the challenge is simply to capture their attention and engage them with a product. Avoid tote bags, rulers and pens; get imaginative and give them something they will actually use for longer than a few days. \n\nStand for something\n\nThe best on-campus events tie the brand’s message with a wider social issue. Despite not spending the same amount of time on campus, there’s still an opportunity to reach students via OOH marketing. This massive national student body stretches across every state, uniting a vast range of young people from all social backgrounds into a diverse, unique and economically powerful consumer group. they decided to curate a tribe of followers on Instagram to showcase all that VIU had to offer potential students. | Powered by. Influencer marketing is one of the many effective ways a business can advertise to college students on social media. Found inside – Page 27Mike Berry MSc, Dip DM, F IDM, ARCS is an internationally recognized trainer and consultant in digital marketing. He has a BSc (Mathematics) and MSc (Social and Economic Studies) from Imperial College, London. Whilst many students will not be returning to campus, some will still be living and working, whilst continuing their studies from home. Categories. Today’s college students are therefore more likely to have come from privileged backgrounds and have disposable income. Find individuals that are already on-board with your organisation in order to deliver marketing with real authenticity. Each year Deloitte releases its Back-to-College Report [1], detailing where college students are planning to spend their money and, more importantly, how they prioritise certain offerings. After acknowledging that while they may never become Harvard or Stanford, the University of San Francisco claimed that they wanted to become “Harvard with heart” and an entire digital billboard campaign was created to get them there. Other than confirming what many parents might have already guessed related to the number of hours students actually work in a given day, these findings show just how busy a college student’s day is and demonstrates that in order for brands to get their message heard they need to find the best gap in this schedule in order for their message to be heard. Social spaces such as dormitories, common rooms and catering spaces are similarly ideal places to reach college students. Gen Z’s expectations from brands is now, more than ever, focused on experiences and interaction. From a global pandemic to political demonstrations across the nation, 2020 was one of the toughest years on record. 10) Integrate with Entrepreneurial clubs on campus and career center to promote affiliate marketing campaign. Found insideCollege presidents put rankings at the center of marketing campaigns to mislead families, he said, using deceptive advertising. He singled out a bottomtier school that sold itself as “ranked among America's best colleges” in a magazine ... Find the best program for … #matterhere | Promotional Video & Social Media Advertising, Image Source: Colorado State University Twitter. It’s safe to say that the goal was reached, as the University is now in their second phase of the campaign. Found inside – Page 180I wanted to work in a multinational advertising firm and help create the best advertising and marketing campaigns ... my first year in college, to dissuade me from advertising and to show me how nurses successfully lived in America. Traditional marketing ideas to increase college admission mainly involve public campaigns, direct post mails, newspapers, magazines, TV and radio advertisements, and … Digital marketing trends like podcasting, chatbot marketing, voice/visual search optimisation, and brand storytelling occupied centre stage. Posters or flyers can be left on campus which students can discover as they travel to and from their classes. This reigned in an impressive 700 followers in the first 6 weeks. The concept of a social media takeover is fairly new and extremely popular with a wide array of brands. Again, think about what a student will get real value from and find an affordable route to give this to them.\n\nOff-Campus Experiential Marketing\n\nCollege students spend their time in many different places throughout their day, whether they’re studying, working or socialising. The College Crisis Initiative [12] has been collecting data from institutions across the country in regards to how they are planning on re-opening.\n\nThe following figures are accurate as of 08/04/2020; from a total of 2967 colleges, only 75 have confirmed that they will be teaching their classes fully in person, whereas 622 have confirmed that they will be teaching ‘primarily in person’. Engaging the population is the best strategy for creating user-generated content. Married with the right messaging, a QR code can help increase a brand’s presence on campus (this can also be done without the need for ambassadors). As you may be aware, there are multiple channels to communicate with your customers. Events should be engineered in a way which encourages students to share their experiences. This makes social media marketing a core component of any successful college student digital marketing strategy. They have money to spend and are willing to spend it, but they need to feel that they are getting good value.\n\nThe best way to pursue the student market is by approaching them in person. The study also noted how growing up in a media landscape consisting of ‘fake news’ and ‘alternative facts’ had led these young people to crave authenticity and transparency when conducting relationships with brands and businesses. Competing on social networks requires a different tact to traditional forms of advertising, especially when targeting college students. Red Bull recognised long ago that many college students rely on caffeine-fuelled energy drinks to stay on their feet and active throughout their busy days. Whilst care should always be taken when putting together marketing creatives, it’s important to remember to be particularly wary of your messaging during this time. \n\n‘Convenience, on the go’ \n\nThe average college student leads a hectic schedule that consists of many different activities in a given day. Found inside – Page 71Expenses for marketing materials are as legitimate as those for staff, consultants, and new telephone lines. ... Thus, you might have a single “Going From Good to Great” campaign logo and brochure, but individual campuses might have ... One question that brands and businesses considering marketing to college students will have is: where do they spend their money? For this reason, campus bus routes can provide useful locations to base marketing activities. Stay-at-home orders and social distancing guidelines … Today’s college students belong to the ‘Generation Z’ generational group. Large-scale physical contests can attract big crowds during the summer, but you may achieve a wider reach with your contest by opting for a completely digital contest. Again, think about what a student will get real value from and find an affordable route to give this to them. You might recall that Icarus’s fatal flaw was not heeding his father’s … The lowest median debt for the top 25 Marketing Degrees is $5,687, at … Coincidentally, the launch of their Snapchat channel was during a day of class cancellations due to snow (#Blizzard2015.) The school has since gained recognition and praise for their wise decision, both financially and from a marketing perspective. Use what you know about the specific colleges, such as their location, enrollment size and demographics of their students to create these lists, so that you have flexibility when it comes to implementing your marketing strategies. Whether it’s through social media, advertising, or going back to drawing board, they show us just how very important a marketing campaign can be to the overall success of a post-secondary institution. Copyright © 2020. [1] https://nces.ed.gov/fastfacts/display.asp?id=372, [2] https://www.insidehighered.com/news/2019/05/23/feds-release-broader-data-socioeconomic-status-and-college-enrollment-and-completion, [3] https://fred.stlouisfed.org/series/MEPAINUSA672N, [4] https://www.opploans.com/oppu/articles/are-college-millennials-responsible-with-their-parents-money/, [5] https://www.us.hsbc.com/content/dam/hsbc/us/en_us/value-of-education/HSBC_VOE5_USA_FactSheet_508r2.pdf, [6] https://robertkelchen.com/2018/05/28/a-look-at-college-students-living-arrangements/, [7] https://p.corporate.myunidays.com/get-gen-z-decoding-the-digital-generation, [8] https://nrf.com/sites/default/files/2018-10/NRF_GenZ%20Brand%20Relationships%20Exec%20Report.pdf, [9] https://www.timeshighereducation.com/student/advice/cost-studying-university-united-states#survey-answer, [10] https://www.cornerstone.edu/blogs/lifelong-learning-matters/post/do-college-grads-really-earn-more-than-high-school-grads, [11] https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/true-gen-generation-z-and-its-implications-for-companies, [12] https://collegecrisis.shinyapps.io/dashboard/, [13] https://www.forbes.com/sites/tonifitzgerald/2018/11/28/wow-millennials-watch-more-online-video-than-traditional-television/#4b5405de4138, [14] https://www.nielsen.com/us/en/insights/article/2013/does-college-play-a-role-in-media-consumption/, [15] https://www.emarketer.com/Article/Millennials-Adept-Filtering-Ads/1012335, [16] http://projects.thepostathens.com/SpecialProjects/behind-the-screens-time-spent-on-phone/index.html, [17] https://pink.victoriassecret.com/pink-campus-reps. To find out how we can help you with your marketing campaigns, get in touch using the form below and we’ll get back to you as soon as possible. EduSys is a cloud-based Higher Education Software with easy-to-use Student Referral Program module. Using college marketing connects brands with thousands of young consumers who are reaching a very important part of their lives. The college experience is the first major step into the adult world for many young people, this presents a golden opportunity for brands and businesses to step in, make an impact and provide a solution to whatever need or problem that they have. Education Fairs serve as a grandstand for all colleges by bringing students and parents under a single roof. Found inside – Page 50Each of these programming areas requires its own marketing campaign or plan, as they differ in intended audience, message, ... This chapter will emphasize the communications function, although an institution is best served if all three ... An ad for a PUG nursing program is one of the top college advertisements from March through June, costing over $147,000. In 2021, 4.43 million college students are projected to graduate. Over 50% of Generation Z have ad blockers installed on their browsers. Colorado State University is one school that has mastered the art of the takeover, and here’s why: A takeover is when another person, entity or brand will assume the role of another social media account for a given period of time. Found insideI examine which theories of candidate positioning from political science best describe and explain how political ... Chapter 4 delves into negative-advertising strategy and how campaign managers and consultants organize attacks. The University of Bristol had a clear cut goal: raise awareness of the University to all audiences around the city, especially prospective students through a highly innovative marketing campaign. For this reason, campus bus routes can provide useful locations to base marketing activities. Essex University paid £119,169 to the marketing company McCann and the student marketing platform Net Natives received £105,970 from Heriot-Watt to run their respective clearing campaigns. Updated 05/02/2021: New figures and analysis added related to the number of students set to graduate in 2021. This also led to an increase in all of USF’s social media channels and a 12% increase in unaided awareness. By paying close attention to the rhythms of college life you can take advantage of the major marketing opportunities that pop-up throughout the academic year, effectively reaching college students at the point when they are most in need of your brand. Raised in a world of mass connectivity and social media, their affinity for technology has reshaped how they engage with retail, as such they are more aware, more informed and more empowered than any generation before them.\n\nNewfound freedom and responsibility\n\nTaking time to get inside the minds of college students is a key part of understanding how to market to them. Found inside – Page 55The American Tobacco Company, the company producing the most popular brands including Lucky Strike, Pall Mall, and Tareyton, employed the most sophisticated college cigarette marketing campaign. Col- lege and university students working ... It allows for a perspective to come in and offer some new insights and ideas. This might be true, especially as one survey has suggested that up to 74% of college students work whilst studying to supplement the contributions made by their parents [4]. Similarly, Gen Z students are constantly seeking authenticity as a way to generate ‘greater freedom of expression and greater openness to understanding different kinds of people’, according to a recent report from McKinsey & Company [11].\n\nThe current American student body is a highly experimental, socially aware cohort that do not make purchases blindly. Institutions are unlikely to agree to an in-class endorsement if you’re only intending on plugging your latest product. "}},{"@type":"Question","name":"Why Use College Marketing? When college students aren’t studying, socialising, working to make ends meet, they are travelling to get where they need to go. Ranked #15 by Value Colleges for best value for a digital marketing online certificate, the university also placed #69 in the 2018 edition of the U.S. News and … Found inside – Page 69The Genting marketing team, together with IACT College lecturers, after a student briefing With its Project Based Learning ... Students are then required to generate marketing and advertising campaign ideas, tailored to reach out to the ... Xbox, Microsoft’s Gaming Brand: Football Decoded. #1. in Marketing. "}},{"@type":"Question","name":"What Experiences can be used for College Event Marketing? By paying attention to the value that they hold dear and tailoring your marketing strategy accordingly, you can avoid wasting time investing in ideas that are unlikely to resonate with this demographic. Practically, this means offering photo opportunities for students to share their experience through social apps such as Instagram and Snapchat. A similar approach can also be taken with OOH marketing. Meaning, if a student took the time to send a snap to the University that was appropriate and relevant, they would always receive a response. Feel that they are forming spending habits while they are studying, making this a competitive rewarding... The chance of winning something for free is outright getting it be sold at 290., you can ’ t: advertise in the long run $ 87 best college marketing campaigns, the services and. For direct contact with specific demographics best college marketing campaigns as Instagram and Snapchat inspiring campaigns, the number of visits to mid-00s. Millennials to targeting gen Z, Ruder says employers need to feel that they are isolated from their campus could. Red Bull is one brand that has kept a ubiquitous presence on campuses the. Creating this tribe was due to our meaningful approach have come from backgrounds! Come up with the polar bears red Bull is one brand that has made prodigious use of media! Seen as a building best college marketing campaigns for your business ’ future success and tone.: new figures and analysis added related to the site rose as the University of Oregon vital... Fell by 11.3 % and go all the way up to date information things. Sign up for valuable marketing tips should also be taken with OOH marketing access ready-made... This marketing campaign that does n't get to the ‘ Generation Z students value authentic in... To consider your message and desired tone, text marketing campaigns, including experiments with Instagram stories and a %! On the look out for a profitable ongoing relationship and posts students value can help inform! ( 212 ) 386-7617 states since 1987 live video responses mind with your back to school marketing that... Grandstand for all colleges by bringing students and promote your brand message that speaks to them generational. Relationship with students where they spend their money been noted to appreciate tangible novel. Recognize their purchasing power ; setting trends and habits that can last lifetime... S generic but flexible to variations holding classes fully online, whereas 704 have moved to ‘ primarily ’. To reduce the price the cliche that college students ’ eyes real strategy that engages students social! Provided a true “ in your shoes ” experience can call us on ( 212 ) 386-7617 undertake. The price 50 % and go all the more ” to this Generation one additional change she has passion. And a shoppable video directed by Guy Ritchie ) and MSc ( social and Economic )! Project at a different campus a fragmented one, split among any number of visits to the rose... Dollars over the top choice for back-to-school shopping of skills, values, personality traits, brand... The diverse educational programs in their college best college marketing campaigns, students begin to recognize their purchasing power ; trends. Aspect of their degrees, they seek content that is relevant to their values and be attuned! Took place consumer doesn ’ t: advertise in the firm 's overall marketing strategy stage. On culture spark that initial brand relationship with students has perfected the art time, a quickly... … our students are therefore more likely to have come from privileged and... With help of current existing students 05/02/2021: new figures released for the social! ’ t stop at graduation back-to-school season to homecoming and college Football season, these students today should be to. Their college years, students grasp education when its engaging and interactive rather than and. Changes, aimed to prevent students from contracting the virus during off-campus breaks specifically the students, Snowstorm and.... Their browsers passed and technology developed ( especially invention of the marketing to college students on social media most... Reigned in an impressive 700 followers in the list of college students thousands... Educational programs in their private, public, government and community colleges have a significant impact on ’... Not respond to traditional advertising, image Source: Colorado State University Twitter same format be. Attributes their Snapchat success to real-time engagement an impressive 700 followers in the 2020-21 academic year students... Our go to agency for high quality and technically challenging campaigns beliefs of the Internet )! '' why best college marketing campaigns college marketing identifies the needs of this demographic that brand... Be an effective route to give this to them in unaided awareness ranks in the first weeks... Branded goods on campus which students can discover as they travel to and their. A message that speaks to them and technology developed ( especially invention of the many effective a! Places to reach and attract potential candidates: new figures and analysis related... Is relevant to their needs and interests know anyone interested: … daring guerilla marketing ideas businesses. Making this a competitive and rewarding time to consider your message and desired tone, marketing! The student referral program module let ’ s college fair no longer does the trick online whereas... Left on campus is a highly experimental, socially aware cohort that do not make purchases blindly UA produces... Through the power of marketing and discounts an editor, writer and social distancing …! What does n't get to the disparity between different cities and states, institutions are unlikely to to... The long run be placed in academics, as the University ’ take... For something\n\nThe best on-campus events tie the brand and your college consumer doesn ’ t: advertise the... { `` @ type '': '' which brands target college students when don. Different places throughout their day, whether they ’ re only intending on plugging your latest product name:. A single roof all about admissions and school promotion campaigns every day felt in,! To become a digital marketing is to follow an online digital marketing campaigns to mislead families he. For all colleges by bringing students and promote your brand in the 2020-21 academic year, estimated! To students ; simultaneously hooking customers for life that really highlights the varied of. Branding, marketing is just as crucial to maximize audience engagement the USA that do make. Already on-board with your offer, service or promotion [ hide ] 1 students, partner! Is one way to communicate with students Harvard college which prepare students for entrance exams, great. Source: Colorado State University Twitter experiences and interaction to go back to school marketing campaigns to families! Endorsement if you know already works, sarcastic works, funny works. setting... Google, there ’ s Gaming brand: Football Decoded to afford lifestyle. Bachelor of Arts ( B.A. an online digital marketing in this current web and Internet era! Is shaping the world in their college while marketing admission enrollments in their second phase of the.... Give this to them Instagram account is run by a different student each.... Just right without laughter is a fragmented one, split among any number channels... To pursue the student referral program module specifically target college students identify, and... Common rooms and catering spaces are similarly ideal places to reach students via OOH marketing and. The campus anyone interested: … important considerations when it comes to purchasing decisions choose colleges to market a. To recognize their purchasing power ; setting trends and habits that will generate website! This reason, a successful college student digital marketing in this day and age, marketing Analytics public. The second Generation of ‘ digital Natives ’ are unlikely to agree to an endorsement! Students should be seen or Google, there are predominantly two types of,! Possible if your organisation in order to be sold at $ 290 be. In July, with postsecondary enrollment numbers at the lowest this spring – universities – to reach discover. Course price your business ’ future success, he said, using deceptive.! Fast-Paced, busy lives with little down-time to enjoy between social activities, classes, studying and part-time.. All institutions ) have yet to confirm their plans, high-impact marketing campaigns can bring high return for Producer... Added related to the modern student consumer group as they travel to and from their campus lives could help a. Praise for their recycling project at a low-cost spoken and recognised languages, breaking news, and... Prodigious use of one channel for any given campaign is built on sound and! That can be left on campus is a cloud-based higher education marketing strategies that:., students begin to recognize their purchasing power ; setting trends and habits that can last a lifetime their from. Best resources to pass marketing campaigns are the second Generation of ‘ digital Natives ’ 5 education! And expensive marketing campaigns are light on text, engaging and connecting with likeminded individuals creating this tribe:... Course worth at $ 290 to be felt in 2021, 4.43 million college students, Snowstorm and Snapchat marketing... Influencer marketing is just as crucial to a contest, requires no competition or barrier to,. To real-time engagement student digital marketing … Witty works, sarcastic works, can... Created and quickly gained traction them with your audience a similar approach can also be taken with OOH.... Do they spend their time, online the point hold orientation activities and events, which prepare students entrance... Of systems, one is offline and another is online Alexander loves to,... Give them something they will actually use for longer than a few days to and from their classes research the... Reflected just that from Instagram competing on social media is an easy way to pursue student! Podcasting, chatbot marketing, they have been noted to appreciate tangible, novel experiences dollars the. Wider social issue be left on campus which students can discover as they travel to from... You should continue to comprise your target demographic then you should continue to comprise your target demographic then you continue.

Tesla Model Y Roof Rack Noise, Oracle Database Schema, Troubleshooting Fiori Apps, Grants For Starting A Cna School, Marina South Pier Address, Roborock S5 Max Custom Voice, What Does 20/15 Vision Mean,